The Home of the Baby Boomer

Welcome to Starts at 60, the home of the baby boomer online! We connect digital-savvy older Australians with influential brands and service providers across content, ecommerce and travel.

到达他们本土栖息地的婴儿潮一代 - 从60起开始!manbetx赛事

manbetx赛事从60岁开始是澳大利亚60多岁以上的最大数字受众,每天有超过60多个60年代的媒体,精选的旅行体验和强大的在线零售市场。这些结合使我们能够为婴儿潮一代提供更好的交易和品牌与这个激动人心的消费者建立联系的机会。

借助我们的网站,电子邮件,Facebook,Google,Pinterest和Twitter的足迹,每个人都有巨大的参与和社区精神,我们拥有在称为“ content + Commerce”的过程中影响,教育和推动转换的工具。我们的服务不仅仅是:

  • 每月1,000,000个唯一的访客

  • 每月3,500,000页浏览

  • 225,000封电子邮件订户

  • 800,000多个社交媒体关注者

"A million Aussie Boomers ready to spend the kid’s inheritance”.

我们刚刚发布了他2021/22潮指南lp you understand more about the digital savvy Boomer we serve. This guide provides more than 40 pages of 2021 data captured through the Big Starts at 60 Survey as well as powerful insights from leading demographer Bernard Salt and experienced Boomer content leader, Brian Crisp.

我们和谁一起工作?

我们很幸运能在客户中算上一些澳大利亚最大的品牌,但我们不是势利小人 - 我们还与史奇(Spunky)的小型企业合作,这些小企业有一个梦想,并且有很多不符合事业的非营利组织。而且,我们也与代理商紧密合作,推动数字业绩使每个人都开心。

最近的一些竞选合作伙伴包括:

Tourism Whitsundays 西太平洋银行 Nestle Health Science GSK Trilogy ANZ Q Super Ingenia 优步 Specsavers Breastscreen 好朋友厨房 Maggie Beer Pierre Cardin Journey Beyond 内陆开拓者 AAT Kings 公主巡游 库纳德 SEALINK Stockland Baptcare 旅游业 家用资本

我们好吗?

We get it, how much can you believe what a company says about itself on its own website anyway? Rather than feeding you spin that means SFA, here are a few industry awards we’ve won to assure you that we can walk the talk and some words from the mouths of our happy clients. .

Amanda Falconer, Bestie Kitchen

“We were trying to reach a wider network of animal-loving seniors and educate them on our natural, proven supplements for pets and Starts at 60 has done just that for us. We’ve just had our biggest two months to date!”

Susanna Feretti, Neat Feat

“我们在第一个月的销售额将近11,000美元。我们不敢相信持续的购买;至少可以说,真是太神奇了。我们知道我们已经找到了我们想要的东西,作为整洁壮举的另一个销售渠道。”

马里奥·加里多(Mario Garrido),家庭资本

“From the CEO to the editorial, strategy and customer success team, there is a great sense of ownership and care. It’s refreshing to see an organisation where all levels of the business are present and committed to the client’s success.”

理查德·道尔(Richard Doyle),Sealink旅行小组

“Our business with Travel at 60 grew by over 25% in 2020/21 vs 2019/20, even though we couldn’t operate for three months in 2020 due to Covid-19.”

伊丽莎白·霍金斯(Elizabeth Huggins),数字收养营销负责人ANZ

“manbetx赛事从60开始,我们一直是我们努力教育澳大利亚人有关数字银行选择并鼓励自助服务的关键渠道。我们与他们的竞选活动有助于成功转移对60多个人口统计数字银行业务的看法。”

Brett Wendorf, Princess Cruises

从60岁开始和60岁的旅manbetx赛事行的团队是一个巨大的成功故事。我们看到了很多潜在的“下一个最好的事情”,但是自从他们的成立以来,60岁起就脱颖而出,因为它们不仅交付了,而且超出了我们可能为他们设定的任何崇高的期望。manbetx赛事与他们的追随者有深入的理解,联系和关系确实使这支聪明而充满活力的团队与背包分开。

Seen enough and want to chat? We’d love to!

Our national partnerships team work across our media, travel and marketplace offerings and will help you navigate the best way to connect your brand with digital-savvy over-60s and drive results.

From our media and trade blog

是否想提高营销,销售或广告游戏并移动60岁以上?在分享我们的研究,与该市场细分市场合作的研究,见解和经验时,请关注我们的博客。